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Haircut and a flu shot, offering care at a West Baltimore barbershop

Haircut and a flu shot, offering care at a West Baltimore barbershop

As they sat for haircuts, the men talked trash and watched movies on the television.

It seemed just like any afternoon at the New Beginnings Unisex Barbershop in West Baltimore, but throughout the shop men — and a few women — got their blood pressure and weight checked, sat for flu shots, picked up medical literature and chatted with a doctor.

Under a program recently started by Kaiser Permanente of the Mid-Atlantic States, this barbershop is doubling as a health clinic of sorts as care providers seek to reach underserved populations by going where they go.

The program is part of a growing movement by insurers and others to address health disparities that make racial...

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