Elena Ritter received several massages throughout her life, but she had never received one in her home — until Tuesday.
That's when massage therapist Adrienne Bergthold showed up on her doorstep. Using Soothe, a website and app for on-demand massages that launched in Baltimore this summer, Ritter booked a $99, one-hour, deep-tissue massage in her Baltimore home.
"It was super-easy," Ritter said. "I went online, filled out a profile, put my credit card in and then picked my time and my day. I didn't have to go anywhere, and my 3-year-old was here. And I didn't have to pay a baby sitter."
Within a few moments after arriving, Bergthold set up her...