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Under Armour picks Finnish company's idea for digital fitness product
Under Armour picks Finnish company's idea for digital fitness product

Under Armour has never had a problem looking outside its walls for help designing new products. This year, the brand looked as far away as Finland and Israel in its quest to build a defining training product. The sports apparel maker picked Omegawave, a company based in Espoo, Finland, as winner of the 2014 Under Armour Future Show, its annual best ideas contest for established companies and startups alike. The fourth future show was billed as a "Connected Fitness Innovation Challenge." Under Armour wanted to hear about "the next generation" of digital apps and wearable technology that could potentially fit into MapMyFitness software. Under Armour acquired the...

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