Topics

Amazon.com Inc.

Amazon expands into handmade goods with new online store

Amazon expands into handmade goods with new online store

From a small workshop in Severn, Bryan and Lynn Holmes run their woodworking business, turning raw lumber into engraved cutting boards with personalized messages such as "Eat, Drink and Be Married."

Bloxstyle started four years ago in the Holmes' garage, and they sold the boards online through the Etsy marketplace and their own website. But since October, it has tapped into a new market with more than 250 million potential customers.

The staggering level of shopper traffic on Amazon.com prompted the couple to start selling through Handmade at Amazon, one of the newest ventures for the online retail behemoth and one targeted squarely at Etsy, which serves as...

Loading
54°