For 15 years, the Toyota Camry has been the best-selling vehicle in the U.S., excluding pickup trucks. Its reputation as reliable though bland has prompted some critics to deride it as nothing more than an appliance.
While consumers don't care much for critics, Toyota President Akio Toyoda pledged to make the new Camry anything but boring.
"Now I know calling a Camry "sexy" might be overstating it for some," Toyoda said during the most entertaining of a dozen vehicle debuts at the North American International Auto Show in Detroit on Monday. "But I truly do believe our designers hit it out of the park this time."