Story | Sep 19, 2014 | 7:00 AM
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Story | Sep 19, 2014 | 6:30 PMDoes digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend's new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in the appendix below) over the seven days leading up to their release, when marketing campaigns should be at their peak.
Story | Sep 18, 2014 | 2:30 PM
Each week Variety publishes ListenFirst Digital Audience Ratings (DAR), a measurement of fan engagement across all the major digital platforms as it relates to film (see the TV version here). Provided by ListenFirst Media, DAR measures what...
Story | Sep 18, 2014 | 12:14 PM
Mimicking a practice called ciclovia that started in Colombia and has spread across the globe, the state will close Robinson Avenue along Lake Eola park in downtown Orlando to cars and trucks for most of Sunday. The fourth-tenths of a mile stretch will...
Column | Sep 17, 2014 | 10:00 PM
So, what was the inspiration for the irritating tendency for a certain generation to begin every sentence in an interview with a reporter, "So, thank you for asking."? Oh, wait, there's more. I know the answer to that: So if I say, "So," I won't be...