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Salman Rushdie
Sexualization of fast food in advertising on the rise
Sexualization of fast food in advertising on the rise

When I watch the Carl's Jr. commercial featuring "Top Chef" host and mega-model Padma Lakshmi make hot sweet love to a Western Bacon Cheeseburger, I have many thoughts, some of which, I confess, are not entirely to my credit. The spot features the former Mrs. Salman Rushdie sitting on a brownstone stoop in a clingy sundress hiked up mid-thigh, cramming the giant burger into her educated maw and sucking barbecue sauce from her fingers and wrists. Let's not mince onions here: This is sex with a burger. You might think that here, at last, television advertising might have crossed some sort of debauched Rubicon, or at least some tripwire at the Federal Communications...

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