Joyce Lain Kennedy

When your job search flunks

When your job search flunks

DEAR JOYCE: I know this job market is hot, but my job search results are ice-cold. What could be my problem? -- A.F.

A number of factors could be the root of your difficulty, but you may gain better results by avoiding two common errors:

1. Lack of direction. A real search sinker is insufficient targeting. Try to define your job objective. It's OK to have more than one objective. But an objective is merely a pipedream if you don't think through the pathways that allow you to reach your goal. Begin by making a list of 20 employers that could meet your criteria and apply to each one.

2. Lack of preparation. If you don't bother to check out a company you wouldn't mind...