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Don DeLillo

Penny Arcade and Steam turn to crowdsourcing

Penny Arcade and Steam turn to crowdsourcing

"The future belongs to crowds."  - Don DeLillo, Mao II

If the 20th century version of video game marketing is attempting to observe what customers wanted, than the 21st has become a time about flat-out asking them.

Steam, Valve's online gaming store and community hub, announced "Greenlight," a crowdsourcing-inspired move aimed at letting the users have more say in what games are available to buy and play on the service.

"The community should be deciding what gets released," Valve announced. "After all, it's the community that will ultimately be the ones deciding which release they spend their money...