We are debuting a new Community Business page this Friday in the American News.
There is always high reader interest in business and economy news - especially about new stores and restaurants opening and closing. This page will be all about that kind of news.
Business reporter Jeff Natalie-Lees will be primarily responsible for the content on the page. Included will be a weekly profile spotlighting one of Aberdeen's many businesses or companies; a consumer-driven column by Natalie-Lees where he will answer your local business questions (email those to email@example.com), bust rumors and offer little tidbits from the local business scene; and briefs of local hires and promotions, which until now had been scattered throughout the week.
There will also be a digital component to this page in the form of a Twitter feed, @Business_AAN.
Though we are adding a new page to the Friday content menu, we will not be taking anything away. We will still focus on local stories for the Friday paper as we do the other six days of the week.
We also will have business news throughout the week and throughout the paper as warranted, especially breaking news, trend stories and larger pieces about the local economy and job market. But this page will give a nice snapshot of what's happening in our community day to day.
Readers down; Have several crosswords for editor
If you heard a giant paper-ripping sound last week Monday, it might have been the combined frustration of American News readers who did not get their crossword puzzle.
Mondays, we run two different crosswords: The daily puzzle on the comics page and the Los Angeles Times puzzle.
Last week, the Times puzzle was replaced by a different crossword. (Some readers told me the new crossword was easier; some said more difficult. They all agreed they wanted the old one back.)
That L.A. Times puzzle is picked by our advertising department, so I asked Advertising Director Christy Orwig what happened.
She said because of an email changeover here at the American News, our staff didn't have access to the usual puzzle last week. So, they had to go with an alternative crossword that was on hand.
You'll be happy to know that the L.A. Times puzzle is back today. Find it on page 3A.
White box on front page
Over the next few days, you'll notice a little empty white box appearing on our front page. There is a story, of course.
Until now, most of you haven't noticed the white space on our front page, to the right of our red promo line above the "American News." That space is there so we can stamp the names and addresses of our subscribers who take the paper by mail.
We recently installed a new inserter machine - basically, a machine that puts all the newspaper sections together. The new inserter machine cannot stamp the addresses in the same spot as the old machine. So, this week, we've had to experiment.
For most newspapers, this isn't a problem. The inserter came from our sister newspaper, the Hagerstown, Md., Herald-Mail. Hagerstown's editor tells me they mail fewer than a hundred copies of their paper, so they just put sticky labels on by hand.
The American News does about 3,000 by mail. And let's not get started on how many Farm Forums we mail! We have to use the stamp.
So if you see a white box creeping around the page this week, that's just us finding the right spot for our label.
Follow @jjperry_AAN on Twitter or email firstname.lastname@example.org.