The film brings to the big screen a century-old fantasy tale, from Tarzan creator Edgar Rice Burroughs, that has inspired generations of filmmakers and science fiction writers including James Cameron, George Lucas, Arthur C. Clarke and Ray Bradbury. Its sweeping scope and $250-million budget suggest director Andrew Stanton's ambition to create a cinematic adventure on a par with movies such as "Avatar" and "Star Wars" — works that were informed by Burroughs' original pulp fiction.
Pre-release surveys of potential moviegoers, however, prompted Hollywood's biggest tracking company to revise its domestic opening weekend ticket sales estimates downward, from $30 million to $25 million. Typically projections rise as marketing campaigns reach a crescendo before a movie opens. Tracking numbers indicate that, as awareness of "John Carter" has risen, desire to see it has remained flat.
-- Dawn C. Chmielewski and Rebecca Keegan, Los Angeles TimesCopyright © 2014, The Baltimore Sun