Less than a week away from the start of the NBA season, the Indiana Pacers organization is doing everything it can to increase attendance.
According to ESPN, the Pacers had the second worst attendance rate last season, averaging 14,168 fans per game. Fans like Matt Smith said, it just hasn’t been worth it to buy tickets.
This year, the team hopes to break 15,000 per game.
“So far, tickets sales have been really well. The packages are up about 30 percent over this time last year," said Todd Taylor, Senior VP and Chief Sales & Marketing Officer for the Pacers.
Taylor said the organization is definitely more aggressive this year in trying to get fans to come out to Bankers Life Fieldhouse. It’s offering specials on tickets, free shirts and just installed a brand new HD scoreboard.
“We think that's going to be a huge way to get people off their couch and into the arena," said Taylor.
Beyond that, the team is hoping to keep the momentum going after a Playoff appearance last season. All the buzz has fans like Smith thinking about buying tickets after years away from the Fieldhouse.
"They're pretty good team. They've gotten a lot better in the last few years," said Smith. "(I’m) definitely get my foot in the door, you know, and try to get to at least a few games."
The Pacers first game at home is Nov. 3 at 7 p.m. against Sacramento.
Pacers push for better attendance in new season
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