IMS hopes Super Weekend at the Brickyard attracts fans new and old

Indianapolis

The Indianapolis Motor Speedway is billing this weekend of racing as the Super Weekend at the Brickyard!

Four races in three days on one track officially begins on Friday, but events, festivities and practice actually kicked off Thursday.

"We're hoping that this is a tradition that we can start going forward and give people a reason to come to the Indianapolis Motor Speedway in hot July because there's just so much on track content", said Doug Boles with IMS.

It's the Speedway's attempt to fill the stands and get the fans to return to the yard of bricks after several tough years.

"The recession has hit the leisure industry hard in general and NASCAR is no exception to that," said Molly Deuberry with the Greater Indianapolis Chamber of Commerce.

"The success of this race is important for businesses across our area not just hotels and restaurants, but the places where all of these guests are coming in from around the country and perhaps internationally are coming to spend their money buy the products spend their time here in our city all of that has a great potential to have an impact on the city."

Race fan Jay Rogers from Terre Haute agrees.

"They gotta compete with everybody else and I think this will be different. I think it will bring fans that my not be into NASCAR or the Nationwide Series or the Sprint Series. It will bring a different type of fan to see the GRAND-AM races."

And that's what the IMS wants-- fans new and old to the sport to experience the entire weekend packed full of action on the track.

Rogers thinks this Super Weekend is a super idea.

"I think it will work. I think you'll find out after the end of the weekend it draws a lot of attention and draws crowds they didn't expect to draw with different age groups and everybody else involved."

SUPER WEEKEND AT THE BRICKYARD:

Friday the 27
8 a.m.
GRAND-AM practice begins
1 p.m.
GRAND-AM Continental Series Race (2.5 hrs.)
4:10 p.m.
GRAND-AM ROLEX Series Race

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