Homeless shelter turns to social media for fundraising campaign

Horizon House is a multi-service day center that serves thousands of people that live in a homeless situation.

Indianapolis

An Indianapolis homeless shelter is taking a new approach to its spring fundraising effort.

Horizon House is a multi-service day center that serves thousands of people that live in a homeless situation.

The group said here in Indianapolis, Horizon House is the front porch for those who find themselves homeless.  However, over the past several years when the need has gotten greater, Horizon House has been forced to cuts staff and services.

In 2011, staff was reduced by 20 percent, forcing them to cut back on hours of service, which in turn meant 600 fewer people were served last year than in 2010. Now, more than ever, Horizon House relies on donations from groups, businesses and individuals.

In order to save money, Horizon House is trying a different approach to its Spring Fundraising Campaign. In the past, the group has used direct mailing, but this year, they're taking their message online. Horizon House added a Facebook page and a Twitter page, hoping to reach people who can help.

John Joanette, executive director of the Horizon House, said funding cut backs directly affects not only those they serve, but other agencies in the effort.

"We operate a 24-7 response, so folks in the community, neighborhood groups, businesses, public safety, if they encounter someone on the street in need of help and they declare they're in a homeless situation, we're kind of that first step that first way to connect with the variety of services that lie under our roof and with our sister agencies across Central Indiana," said Joanette.

For more information, visit the Horizon House website.
 

BLOGS

Jump to a blog