The NFL is once again making history in Indianapolis by allowing fans an inside look at media events never open to the public before.
First, it gave fans the opportunity to enjoy Media Day at Lucas Oil Stadium where the two Super Bowl teams were put on display and interviewed by reporters from around the world. Now, the NFL is letting the public into Radio Row.
"Later on this week, they will be bringing by celebrities, former players, current players, current coaches," explained JMV, a host on 1070 The Fan. "This place will turn into a madhouse."
Radio hosts work non-stop to line up guests who are scheduled and those who will make a surprise appearance.
"I'll give (my producer) the look over there and he'll get up and go get whoever we want," said JoJo Turnbeaugh of 102.3 ESPN in Denver.
Fans will be able to get inside Wednesday through Friday.
"I know probably the defensive rookie of the year from the Denver Broncos Von Miller is going to be walking through here," said Turnbeaugh. "Just keep your eyes and ears open, because you're not going to believe what you're going to see!"
The public can pick up tickets at the NFL Experience Pro Shop starting at 10 a.m on Wednesday. The NFL will give out 100 tickets every hour. Tickets are free.