Conseco Fieldhouse gets a new name

At a public meeting Thursday morning, officials announced the new name would be Bankers Life Fieldhouse.

Indianapolis

The popular downtown arena will no longer be called Conseco Fieldhouse.  

At a public meeting Thursday morning, officials announced the new name would be Bankers Life Fieldhouse.

The venue was named after Bankers Life and Casualty Company, CNO Financial’s largest subsidiary.

“We are very excited to announce the renamed Bankers Life Fieldhouse,” said Ed Bonach, CEO of CNO Financial Group.  “Bankers Life is CNO’s most significant consumer-facing brand, a long-established company and national market leader, with more than 5,600 agents and field employees serving over 1.3 million policyholders.  It was ultimately the appropriate choice to represent CNO’s values, brand promise and commitment to community on the highly-regarded Fieldhouse.”

There was speculation the venue would be renamed CNO Financial Fieldhouse.  The building was originally named for insurer Conseco, Inc., but the company changed its name to CNO Financial Group in 2010.  CNO Financial Group is in the 13th year of a 20-year naming rights partnership for the Fieldhouse.

Bankers Life, the Chicago-based subsidiary, is offering great deals on tickets for the first Pacers’ home game after the New Year. They will sell tickets for $1, $7 or $12 for the game.  Tickets will be made available on Banker Life’s website.

“Since the inception of this building, we have enjoyed an outstanding relationship with our partner, CNO Financial Group,” stated Jim Morris, president of Pacers Sports & Entertainment. “We are excited with this change and look forward to continued success for Bankers Life Fieldhouse and Pacers Sports & Entertainment for many, many years.”  
 
Branding of the Fieldhouse along with all appropriate signage changes has begun, with completion expected in early 2012.

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