The Comcast Center is no longer. The University of Maryland's arena will now be called the XFINITY Center, the school announced Monday.
“We are excited to place the name Xfinity on this beloved University of Maryland sports venue,” Tom Coughlin, senior vice president of Comcast’s Beltway region, said in a news release. “Our Xfinity brand represents our commitment to delivering an unparalleled, innovative entertainment experience to local consumers, and our partnership with the University of Maryland athletics department underscores this promise.”
The building opened in 2002 and is home to the Terps' men’s and women’s basketball, gymnastics, volleyball, and wrestling teams. It seats up to 17,950 for basketball and also hosts campus events such as graduation.
“We have enjoyed a longstanding and successful partnership with Comcast for more than a decade, and are excited to extend this relationship with the renaming of the XFINITY Center,” athletic director Kevin Anderson said in the news release. “It is our goal to continue to provide our fans with a special gameday experience, and we look forward to unveiling new amenities at the XFINITY Center in the near future.”
The school says the renaming is "in accordance with the original partnership agreement between Comcast and the University of Maryland that allows Comcast – with mutual agreement – to utilize opportunities to extend its brand."
The renaming efforts are taking place at no cost to the school and are expected to be completed by mid-August, the university said in its news release.
Comcast’s Xfinity brand includes its TV, Internet, phone and home management products.