Ben and Jerry's logo

Ice Cream maker Ben and Jerry's has apologized for putting fortune cookie bits into its hand-made "Lin-Sanity" flavor in the Boston area.

     News item: The Ben and Jerry's ice cream company has publicly apologized for including bits of fortune cookie in a new hand-made flavor sold in Boston honoring New York Knicks guard and Harvard graduate Jeremy Lin.

     "We offer a heartfelt apology if anyone was offended by our handmade Lin-Sanity flavor," Ben & Jerry's said in a statement.

     My take: Really? Have we really reached the point in our society where attaching some harmless, ubiquitous item of Chinese takeout food to the fact that Jeremy Lin is Asian-American really qualifies as an offensive racial incident?

     Obviously, we have, since there already had been a controversy over the MSG Network showing a sign at a Knicks game that showed Lin's head coming out of a broken fortune cookie. That was admittedly ham-fisted (BTW, am I allowed to talk about ham, or will it offend someone from PETA?), but it wasn't hateful and the attempts to suppress any speech or reference connecting someone's nationality to some cliche associated with that ethnicity has reached a level that borders on the ridiculous.

     Sure, there are lines that you don't cross doing that, but is this really where you want to draw it?

     Ben and Jerry's has all sorts of edgy flavors and flavor names. The company was trying to honor Lin in the Boston area because he went to Harvard. Instead, they've apologized and replaced the fortune cookie bits with pieces of waffle cone. I hope that doesn't mean they are implying that Lin is indecisive on the court, or there's going to be hell to pay.