The one commercial that stood out was the Dodge Ram truck ad featuring Paul Harvey's 1978 "So God made a farmer" commentary. You have to admit, it was unlike any other ad that aired in the 12-hour marathon of pregame and real-game coverage.
No hype, no Hollywood stars, no expensive over-the-top special effects — just a humble man delivering an interesting, thought-provoking commentary with some beautiful photographs accompanying his voice.
And what a voice. The way Harvey spoke — the words, the cadence — proved again why he was a legend of broadcasting. And the suspense. Just what was this ad for? It wasn't revealed until the end. The only thing missing was Harvey's signature sign off: "Gooood day!"
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'Next Big Thing'
While it's tough to top an ad featuring a Joe Montana "miracle stain" — nicely done, Tide — I give the edge to the two-minute spot in which both Seth Rogen and Paul Rudd vie to become the pitchman for Samsung's "Next Big Thing" smartphone.
The two start ripping on each other while waiting in an office building lobby.
Rogen: "Maybe in like 1998 you were the next big thing."
Rudd: "Wow, I've never seen you this excited about something that isn't food."
The two are then brought into a room for a brainstorming session that ends with LeBron James on a Samsung tablet. Turns out he is the Next Big Thing.