Elam will wear Under Armour footwear, gloves and performance gear during NFL games and practices. He'll also make promotional appearances on behalf of Under Armour as part of the deal, which was negotiated by Kerns Marketing & Management.
Drafted 32nd overall by the Super Bowl champions following an All-American career at Florida, Elam's deal with Under Armour links him to the high-tech sportswear and accessories company headquartered in Baltimore that has established itself as a sports industry leader.
“I am very honored to join the elite Under Armour family and partner with the fastest growing apparel brand in the world," Elam said. “Under Armour’s commitment to cutting-edge products will help me perform at my best.”
Under Armour, which was founded by CEO Kevin Plank, a former Maryland football player, also has partnered with the Ravens for the naming rights of the Ravens' training complex, which is officially called the Under Armour Performance Center.
Last year, the Ravens and Under Armour signed a 10-year agreement to name the practice facility as well as agreeing to collaborate on community and youth projects.