In a departure from tradition, the NFL is scrapping the Roman numerals for the 50th Super Bowl, which will be played Feb. 7, 2016, at the San Francisco 49ers' soon-to-open Levi's Stadium in Santa Clara.
Instead of calling that game Super Bowl L, the league is getting the L out of there and will refer to it as Super Bowl 50.
It's a shrewd move, as it might be tough to sell caps branded with a big L on the front.
The NFL on Wednesday released its Super Bowl 50 logos, one each for national and regional use. The two logos are similar, with the Lombardi Trophy sitting in front of a giant gold 50.
The local logo features some recognizable Bay Area landmarks, among them the Transamerica Pyramid, the Mandarin Oriental Hotel, Coit Tower, the Golden Gate Bridge and redwood trees from the Muir Woods National Monument.
That Super Bowl will be the first on the West Coast since San Diego played host to the league's showcase event at the end of the 2002 season.
The season after Super Bowl 50, the league will return to its Roman numeral roots, with Super Bowl LI slated for Houston's Reliant Stadium in February 2017.
Of course, if it winds up being Minnesota against Buffalo in Super Bowl 50 – two teams that are a combined 0-8 in the big game – it might be tempting for the league to switch back to calling it Super Bowl L.