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WWE's Vince McMahon calls SummerSlam pay-per-view a 'swing and miss'

World Wrestling Entertainment Inc.

During WWE's third quarter earnings conference call on Thursday, chairman Vince McMahon called WWE's recent SummerSlam pay-per-view a "swing and a miss."

The event, which is traditionally WWE's second-largest of the year, took place on Aug. 18. McMahon noted that pay-pay-views are attraction driven and that Summerslam didn't feature the right attraction.

The advertised co-main events at Summerslam were John Cena defending the WWE title against Daniel Bryan, and CM Punk vs. Brock Lesnar.

WWE reported in its third quarter earnings statement that the buy rate for SummerSlam this year was 296,000, compared to 358,000 the previous year.

Follow Arda on Twitter @arda_ocal

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