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WWE, Susan G. Komen foundation team up for second straight year

Medical ResearchBreast CancerSusan G. Komen for the CureSkin Cancer

For the second year in a row, WWE and the Susan G. Komen for the Cure Foundation have joined forces in October in support of breast cancer awareness.

Much like many other sports and entertainment organizations in the month of October, WWE has made its unofficial color pink -- a color once exclusively worn in WWE by WWE Hall of Famer Bret "The Hitman" Hart -- with parts of their ring/ropes, stage, superstar/announcer/referee attire adorned with pink.

The pink ribbon signifies the battle against breast cancer -- many WWE superstars and employees have had lives of loved ones and friends affected by the disease, including Fandango.

"I had an ex-girlfriend whose mother was sick and diagnosed with breast cancer. My ex and I are still pretty close, and her mom's struggle has been going on for six or seven years and has always been something we talk about," Fandango said in a phone interview last week.

Other WWE superstars and Divas have publicly talked about their losses in WWE-produced video packages, including Layla's mother and Titus O'Neil's grandmother.

Fandango is proud that his employer is supporting the cause.

"For the WWE to step up October in a big way is huge and [it] has joined in the awareness," he said.

Breast cancer is the second-leading cause of death among women in the United States and the second-most common cancer behind skin cancer. A woman dies from breast cancer around the world every 74 seconds. One in 8 women will be diagnosed with breast cancer in her lifetime.

Susan G. Komen is the world's largest breast cancer organization, fighting breast cancer on all fronts: research, community health, advocacy and global reach. The organization has invested $2.2 billion in the fight against breast cancer, making them the world's largest non-profit funder of breast cancer research and community outreach programs.

There are more than 2.9 million breast cancer survivors in the United States today.

Last year, WWE and Susan G. Komen partnered, with John Cena being the main face of the campaign. He changed his attire to pink and sales of his shirts benefited the cause.

This year, all WWE superstars and Divas have had new merchandise created and will continue to wear it until Nov. 4 in support of the cause. For the 2013 campaign, 20 percent of retail sales of special-edition WWE Rise Above Cancer merchandise sold at WWEShop.com and WWE live events will benefit Susan G. Komen to support research, education and community-based programs. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide, reaching approximately five million women weekly across the country.

Check back at the Baltimore Sun later for an exclusive interview with WWE Superstar Fandango.

Copyright © 2014, The Baltimore Sun
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Medical ResearchBreast CancerSusan G. Komen for the CureSkin Cancer
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