What's a social media ambassador, you ask?

That's a good question, because Charlie Sheen will be filling that role for WWE's historic 1000th episode of Monday Night Raw.

The star of Anger Management, a new comedy on FX, will shell out commentary and insight during the course of the night to his 7.5 million Twitter followers. Using the hashtag #SheenGetsRaw, fans will be able to ask the actor questions during the show, which will be broadcast live on USA on July 23.

It could be a ploy to attract new fans to the program, especially on this historic anniversary show. Sheen has more than 12 million fans across all social media platforms and is able to reach a very wide range of audience members.

spetrella@baltsun.com