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Tonight on a three-hour edition of Raw, Vince McMahon returns to WWE TV for the first time since October 2011. This is a very interesting situation for many reasons.
For one, ratings in the United States have taken a dip. Though Nielsen ratings are not a completely accurate measure of performance, it is often used by many as a measuring stick of success. In the past four episodes, Raw has seen this trend:
June 4: 2.92 rating
May 28 (Memorial Day): 2.72 rating
May 21: 3.0 rating
May 14: 2.9 rating
The average rating for Raw in 2012, from the beginning of February to the end of April, in the U.S. is 3.16.
This trend is not new. Here's a look at the past three years:
In 2011:
May 23: 3.4
May 16: 3.09
May 9: 3.18
May 2: 3.45
Average rating in May: 3.2
Average rating from February to April: 3.56
In 2010:Average rating in May: 3.162
Average rating from February to April: 3.43
In 2009:Average rating in May: 3.36
Average rating from February to April: 3.71
What this means is that traditionally there is a decrease in interest in the month of May. The WrestleMania hangover from April is gone, and new, rejuvenated interest becomes necessary.
Arda Ocal is a 13-year broadcast professional, best known for creating, producing and hosting "Aftermath," a WWE analysis program airing on Tuesdays and Fridays that debuted in 2009 nationally in Canada. He is a play-by-play commentator and analyst for various boxing and MMA events, and OHL/AHL hockey on local and national broadcasts. He is the host of "Athlete Tweet Watch" on the YES Network. He also promotes, ring announces and provides commentary for independent pro wrestling events in Canada, specifically in the Toronto area. 
