The Lehigh Valley IronPigs, the triple-A affiliate of the Philadelphia Phillies, is embracing bacon this season.
(Screenshot from ironpigs.milbstore.com)
The Philadelphia Phillies' triple-A affiliate out of Allentown already has an unusual name: the Lehigh Valley IronPigs.
Now they're going for an unusual marketing tool, at least for a baseball team:
That's right. The team, whose name is takeoff on a crude iron used in producing steel, has unveiled its 2014 uniforms, and for Saturday home games it's bacon all the way.
Bacon on the caps. A wavy bacon underline beneath the moniker 'Pigs across the chest of the jersey. Bacon stripes going down both legs of the pants.
And fans won't be left out either. They can purchase any of the above-mentioned gear, as well as special T-shirts that actually smell like bacon (at least for the first 10 to 15 washes).
It's part of a marketing campaign called "Smell the change." So for those of you who were wondering just what change smells like, now you know.
Change smells delicious!
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