Orioles slugging first baseman Chris Davis has already topped his personal record for most home runs in a big league season and tied the American League mark with 37 before the All-Star break.

He's bested all major leaguers in All-Star votes, and you can hardly visit a baseball website these days without seeing his mug smirking back at you.

So, as the second half begins Friday evening, what's next for the man nicknamed Crush?

Will Davis shatter the franchise record of 50 homers set by Brady Anderson in 1996? Will he tie or pass Roger Maris' 61 in 1961, which some — including Davis — believe is still the true, single-season record because of the sport's performance-enhancing drug scandal?

Or can things get really crazy? Will he step up the pace and have a chance to get to 70 homers like Mark McGwire in 1998 or 73 like all-time record-holder Barry Bonds did in 2001?

Davis stays off those speculative questions like they are biting sliders in the dirt.

"I don't think there is any [specific number] that's set for me. The most I've ever hit in a season is 40. And that was between Double-A. Triple-A and the big leagues [in 2008]," Davis said. "And I thought that was a lot. It felt like I was hitting a home run every other game."

The truth is Davis did have a home run goal at the beginning of the season. But he's not revealing it because he says there's no reason to add to the outside pressures.

"I don't want other people's expectations to determine whether I am successful or not. That's why I think it is important to really set your goals personally and then go after them," Davis said. "Anything else is extra. If I hit 40 and drive in 120 [runs] and we don't make the postseason, it doesn't mean anything. So the pressure is what you make of it."

Perhaps no current player understands more about shedding relative obscurity to chase home run history than the Toronto Blue Jays' Jose Bautista, who hit 54 homers in 2010 — the only player to hit more than 50 since the 2008 season began. Bautista thinks Davis seems to be concentrating on the right things.

"It's tough to enjoy during the season, just because it seems like it is more important to everybody else other than you," Bautista said. "But he'll get to enjoy in the offseason, and I'm sure it will be more enjoyable for him if they end up going to the playoffs and winning more games. So that's why I think if he keeps his focus on helping his team, it's going to be the best of both worlds for him."

In Bautista's remarkable season — in which he hit five fewer homers than he had in his six previous seasons combined — the Blue Jays finished in fourth place, 11 games out of first place. Bautista became the only daily story coming out of Toronto, completely overshadowing his team. That made things particularly difficult, he said, because the constant media attention hampered him from doing his job.

"It takes away time from your preparation and your concentration," Bautista said. "So that would be my No. 1 recommendation to him, make sure he controls the amount of time he dedicates [to media requests]."

Davis seemingly has balanced everything well so far. But it's possible he becomes the story of baseball's second half. It's not as if fans are the only ones hanging onto his every swing.

"I watch for him. I see the highlights and it's just crazy," said Arizona Diamondbacks All-Star first baseman Paul Goldschmidt, who has 21 homers this year. "I feel like I hit a lot and that's almost twice as many."

Just how incredible is reaching 37 home runs at the break considering the climate of today's game?

Cincinnati Reds first baseman Joey Votto tried to put it in perspective at the All-Star Game. One of the most feared hitters in baseball, Votto's career high for a season is 37.

"For the whole season, in 2010, when you guys voted me the MVP," Votto deadpanned.

"I've seen [Davis] hit a homer every day," Votto joked. "I mean, it seems like every day. He misses balls and they still go out."

With 37 homers through his club's first 96 games, Davis in on pace for 62.45 — even without the .45, he'd have enough to pass Maris, who had 40 homers through his club's first 96 games. Bonds had 42 homers through his team's first 96 games in 2001.