They are no longer a curiosity. They are no longer a fad.
And considering the heart of this team is made up of underclassman who are apparently not going into the NBA, they are doing it with the house's money, sopping up the moment like so much gravy.
"Honestly, when I came here this year, I thought I was going to help rebuild a program," said freshman Darren Collison. "I don't think anybody was ready for a national championship."
But here it is, 40 minutes away, one night that can already be put into one word.
"Unbelievable," said O'Bannon. "Unbelievable."
Just when everyone thought they had UCLA's number, the Bruins changed it.
From 11 to 12?
Bill Plaschke can be reached at firstname.lastname@example.org. To read previous columns by Plaschke, go to latimes.com/plaschke.