Under Armour announces title sponsorship of Elite 24 basketball game

The Baltimore Sun

Under Armour is going to serve as the title sponsor of the seventh annual Elite 24 Game, a high school basketball game featuring 24 of the top underclassmen in the United States, the sports apparel company announced Tuesday.

The Elite 24 Game is the only high school boys basketball event to bring together the top players in the country, regardless of academic class, as selected by a committee of experts from ESPNHS, ESPN college basketball recruiting and other leading talent evaluators, according to a news release.

Taking place in Venice Beach, Calif., the event will be broadcast live on ESPNU on Saturday, Aug. 25 at 7 p.m.

On Thursday, Aug. 23, players will participate in an Under Armour Grind Session to prepare for the Elite 24 contest. Grind Session is a skill development curriculum developed by Under Armour and the game’s best trainers, according to the news release, designed to teach young basketball players how to improve different basketball-specific skills and their overall physical ability.

The Baltimore-based company is also the title sponsor of the event’s Under Armour Dunk Contest that will air Friday, Aug. 24 on ESPNU at 7 p.m.

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