On Wednesday, the Maryland Public Secondary Schools Athletic Association announced a joint partnership with PlayOn! Sports to provide multiplatform distribution of Maryland high school sports content.
The MPSSAA Network will provide unprecedented postseason coverage of Maryland high school sports that will be made available to fans in a variety of live and on-demand platforms, according to a news release.
"The MPSSAA is excited to have a partner like PlayOn! Sports to enhance coverage of high school sports and athletes in Maryland," MPSSAA executive director Ned Sparks said in the release. "Maryland boasts an exciting high school sports environment that will now be available to viewers across the state, fans across the country and alumni around the world, all while providing our student athletes and their families unique access to their outstanding achievements."
The new video portal for the MPSSAA Network (http://www.mpssaa.playonsports.com) hosts all events produced through the partnership, according to the release. Most events will be streamed live and will be archived for on demand viewing.
The network has already streamed last fall's volleyball, soccer and field hockey championships, all of which can be viewed on demand at http://www.playonsports.com/channels/maryland. Girls and boys basketball, wrestling and swimming and diving championships will be covered this winter, with additional coverage in a wide range of both boys and girls sports in Maryland throughout the school year.
Another component of the partnership is the opportunity for all Maryland high schools to take part in the PlayOn! Sports school broadcast program, which gives schools the ability to self-produce sports and activities from their school. This content, typically produced by students with the help of a teacher adviser, will be featured on individual-branded school pages on the PlayOn! Sports website and accessible through the MPSSAA Network page.
"Schools can leverage the PlayOn platform to create content, provide educational opportunities for students, generate exposure for student athletes, and provide unique digital advertising opportunities for sponsors," said Tim Eichorst, president of the Atlanta, Ga., company, in the release. "We are rolling this program out immediately and hope to have an initial group of schools producing and broadcasting their activities during this spring's sports season."Copyright © 2014, The Baltimore Sun