"I'm not going to get caught up in the hype," he said. "If I go out and do poorly in the next game, I'm pretty sure the storyline is going to be 'Geno fails.'"
Smith is making headlines with his two super receivers.
Tavon Austin and Stedman Bailey are Nos. 1 and 2 nationally in receptions per game. Bailey and Austin trail only Baylor's Terrance Williams in total receiving yards.
Bailey averages 158 yards per game to Austin's 140. They have combined for 17 TDs.
Smith calls Bailey "the best route runner in the country," and says Austin is so quick "he can make you miss in a phone booth."
Smith could not be any more of a Heisman front-runner than he is right now, but his first true test should come at Texas. The Longhorns are only No. 63 in defense but were supposed to be the Big 12's best unit after finishing 11th nationally last year.
A lot of people aren't sure what to make of all these goofball numbers.
Last weekend was the second-highest scoring weekend since 1937, according to Elias Sports Bureau, with an average of 60.9 combined points scored for the 52 Football Bowl Subdivision games.
Alabama coach Nick Saban said defenses — other than his own — being run ragged by no-huddle offenses might become a safety concern.
"Is this what we want football to be?" Saban asked.
The collective answer appears to be "yes" for the time being.
The last time West Virginia visited Austin was Oct. 6, 1956. West Virginia won 7-6.
"They completed 4 of 9 passes for 46 yards," Mack Brown mused.
Today, somewhere in the "Fabulous 50s" better be your point total — at halftime.