The prevailing theory is that having Cup guys drive on Saturdays is a good thing because it spikes attendance in the Nationwide circuit. But based on anecdotal evidence — lots of empty seats — that isn't true.
So NASCAR has itself a quandary moving forward. Is it wise to continue to open up the Nationwide circuit to all comers, or would it be best to level the playing field and showcase rising drivers such as Kyle Larson?
NASCAR continues its Hispanic outreach next month as it partners with Univision in a sports-themed original project titled "Arranque de Pasión, La Historia de Ela."
Premiering on April 1, the project — featuring a novela, a Spanish-style soap opera — will include three five-to-seven-minute episodes airing on consecutive weeks. The NASCAR-themed drama will be featured in a special prime-time network television debut on Univision on Sunday, May 5.
"Novelas are a popular genre for Univision and Hispanic audiences, and we think NASCAR is a very exciting universe for storytelling and unique original projects like 'Arranque de Pasión, La Historia de Ela,' " said Zane Stoddard, NASCAR vice president of entertainment marketing and business development. "We have developed a great relationship with Univision over the last several years, and this project is a wonderful opportunity to introduce Univision's millions of online and television viewers to the excitement and passion of NASCAR."
Indiana it is
And so President Obama isn't the only guy picking Indiana to win the national title in college hoops.
Dale Earnhardt Jr., too.
"I think Indiana will beat Duke," Earnhardt said. "I'm not a Duke fan."