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USA-Germany Rating Lower for ESPN, But Online Viewing Rises

As would be expected, Thursday's early start time cut into viewership of ESPN's coverage of Team USA's match against Germany in the World Cup, but it helped draw more viewers to the net's online streaming of the game.

According to Nielsen estimates, Germany's 1-0 victory averaged a 6.3 overnight household rating from roughly noon to 2 p.m. ET -- down from the 9.1 for USA-Portugal on Sunday and the 7.0 for USA-Ghana on Monday, June 16. Still, this makes it the third-highest rating ever for a men's World Cup match on ESPN.

The rating peaked at a 9.5 from 1:45-2 p.m. ET.

WatchESPN set a platform record with 1.7 million peak concurrent viewers, as the match was likely a big draw at offices across the country, including the West Coast where the contest began at the start of the workday. This more than doubled the previous high for WatchESPN of 750,000 concurrent streams for last week's Brazil-Mexico tussle.

Despite the early start time, West Coast markets continue to be well represented among the top-rated nationally. According to Nielsen, the top 10 metered markets were: New York (9.7), San Diego (8.6), Sacramento (8.3), Seattle/Tacoma (8.1), Orlando (8.1), Baltimore (8.1), Columbus (8.1), West Palm Beach (7.9), Providence (7.6), San Francisco (7.2) and Austin (7.2).

Total-viewer estimates for Thursday's World Cup match will be released later today by Nielsen. The USA-Ghana match attracted 11.1 million viewers on ESPN (and 4.8 million more on Univision), and the USA-Portugal game drew 18.2 million on ESPN and 6.5 million on Univision.


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