It may have been one of the most lopsided Super Bowl games on record, but Sunday's game on Fox still produced near record-setting overnight numbers -- thanks in large part to big ratings in the New York market.
In Nielsen's 56 metered markets, the Seattle Seahawks' 43-8 demolition of the Denver Broncos averaged a 47.6 household rating/70 share -- down just slightly from last year's record-setting 48.1/71 for the nail-biter contest between the Baltimore Ravens and San Francisco 49ers and the fifth highest on record. The second highest on record was the 47.9/71 for Green Bay-Pittsburgh on Fox in 2011.
Sunday's game from East Rutherford, N.J., was the first held in the New York market, and that helped produce a huge 50.5 rating in Gotham -- the highest there since the 1987 Super Bowl between the New York Giants and Denver Broncos earned a 53.4. The blowout also scored a 56.7 rating in Seattle and a 51.4 in Denver.
The top-rated market in the overnights was actually Kansas City (58.1 rating), whose Chiefs are a rival of the Broncos and likely loved the night's result.
Last year's game on CBS ended up averaging 108.69 million viewers in the nationals, making it the third most-watched ever, but below both 2012 and 2011. Prior to last year, each of the five previous Super Bowl games had set the record as the most-watched event in U.S. television history.
Nielsen later this morning will release total-viewer estimates and ratings in key demos for both the game and Fox's telecasts of comedies "New Girl" and "Brooklyn Nine-Nine," which aired immediately after Super Bowl post-game coverage.
According to Twitter, more than 24.9 million Tweets were made during the live telecast of the game -- more than the 24.1 million during last year's game (which also featured a blackout that delayed the game for nearly half an hour). By comparison, the previous week's Grammy Awards on CBS attracted roughly 15.2 million Tweets during the East Coast airing of the show.
The highest Tweets-per-minute were generated by Percy Harvin's 87-yard kickoff return for a touchdown to open the third quarter (381,605 TPM) and Jermaine Kearse's 23-yard TD pass From Russell Wilson with 3:11 remaining in the third quarter (271,775 TPM). The end of the halftime show, which featured Bruno Mars and the Red Hot Chili Peppers, averaged 229,533 TPM.
And on Facebook, more than 50 million people had more than 185 million interactions (posts, comments and likes) related to the Super Bowl. The Harvin kickoff return and Kearse touchdown catch were also the most popular here, followed by Malcolm Smith's interception of Peyton Manning run back for a touchdown in the second quarter and then the final seconds of the game. The fifth most popular moment on Facebook, the lone bright spot for the Broncos, was Demaryius Thomas' touchdown to make it 36-6.
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