The comedy "This is the End" was the last movie rented from a Blockbuster store, the retailer said.
The final transaction, as Dish Network shuts down the remaining 300 stores Blockbuster operates, took place at 11 p.m. on Nov. 9 in Hawaii.
Company heralded the moment in its history by posting a photo of the customer on Twitter.
The last BLOCKBUSTER rental 11/9 Hawaii 11PM @ThisIsTheEnd #BlockbusterMemories @Sethrogen @JamesFrancoTV @JonahHill ow.ly/i/3GRDZ--Seth Rogen, who co-stars in the Sony film, also tweeted the moment.
Blockbuster (@blockbuster) November 11, 2013
The last movie ever rented from a blockbuster was this is the end. In high school I would go hang out at blockbuster every day.--Around 50 licensed Blockbuster stores will remain open once Dish shutters its company-run stores by mid January. Blockbuster will begin liquidating its current assets this week.
Seth Rogen (@Sethrogen) November 11, 2013
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