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'Modern Dads' Draws 4 Million in Premiere Wednesday for A&E

Television IndustryBreaking Bad (tv program)America's Got Talent (tv program)NBCCBS Corp.A&E (tv network)

A&E's attempt to use megahit "Duck Dynasty" as a launching pad yielded so-so results Wednesday with the series premiere of "Modern Dads."

The show, which follows the exploits of four stay-at-home dads as they juggle the requirements and social expectations of being both a "modern man" and a father, averaged a 1.9 rating/6 share in adults 18-49 and about 4 million viewers overall, according to Nielsen.

While good numbers -- it led all of television in its 10:30 p.m. timeslot in young adults and all male demos -- it drew just a fraction of what lead-in "Duck Dynasty" did with the second episode of its new season (4.5 rating/14 share in adults 18-49 and 10.07 million viewers overall).

Of course, "Duck Dynasty" wasn't much when it started, so A&E has to be pleased that it was able to expose so many viewers to its new show.

As for "Duck Dynasty," it was off about 10% in the demo and 14% in total viewers from its record-setting season premiere of a week ago. It towered over everything else Wednesday in 18-49 (Fox's "MasterChef," at a 2.4 rating, was runner-up) and also was No. 1 in total viewers, with NBC's "America's Got Talent" second (9.35 million).

"Duck" also figures to again rank as TV's No. 1 program for the week in adults 18-49. In total viewers, Wednesday's 10.07 million is currently the second largest for any program this week, behind only the 10.64 million that CBS attracted Monday for "Under the Dome."

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