The Lakeland-based grocer scored an 82.78, out of 100, just below Amazon and the Wegmans grocery chain. Publix ranked No. 6 in the 2016 survey.
Apple came in at No. 5, Google at No. 6, and Disney at No. 7, according to the annual report released on Feb. 18. Surveys were conducted with more than 23,000 adults.
Politics colored this year's survey, according to Harris.
“Consumers are keenly interested in how companies engage with the world, and that includes corporate ideals," said Mark J. Penn, managing partner and president of The Stagwell Group LLC, which owns the Harris Poll. "As the red versus blue duel of politics impacts corporate reputation, we expect to see more alignment along party beliefs.”
Consumer Reports repeatedly has ranked Publix as one of the top supermarkets in the country. Forbes and Fortune magazines sing its praises year after year, listing the privately owned company in multiple most-admired and best-of lists. J.D. Power & Associates has ranked the Publix pharmacy tops for six consecutive years, too.
At the end of the list were Comcast (No. 90), Volkswagen (No. 91), Sears (No. 94), Bank of America (No. 95), Wells Fargo (No. 99) and Takata (No. 100).
According to Harris, the biggest risks to corporate reputation include lying; misrepresenting facts about a product or service; and illegal actions or intentional wrongdoing by corporate leaders. Airbag-maker Takata, German automaker Volkswagen and banking giant Wells Fargo have faced criminal charges or investigations, forcing these companies to the bottom of the list.
Meanwhile, Amazon is celebrating its No. 1 status and 86.2 ranking by offering $8.62 off orders of $50 or more on Feb. 22 with the coupon code: BIGTHANKS.
Click here to see the full report.