HEINEKEN UNVEILS PREMIUM LIGHT

New <a class="taxInlineTagLink" id="ORCRP007203" title="Heineken International" href="/topic/economy-business-finance/heineken-international-ORCRP007203.topic">Heineken</a> Premium Light was unveiled Monday, February 27, 2006 in NYC's <a class="taxInlineTagLink" id="PLTRA0000160" title="Times Square" href="/topic/travel/commuting/times-square-PLTRA0000160.topic">Times Square</a> with a spectacular demonstration by master Mystifier Criss Angel. To celebrate the arrival of this unique "Luxury Light" beer, Angel surprised the masses by escaping from a bolted crate after it plummeted 40 feet to the ground - and then magically appeared atop a Heineken Premium Light truck! The company commissioned Criss Angel to introduce the new premium brand and invite domestic light beer drinkers to "succumb to smooth" with Heineken Premium Light.
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( FPS / February 27, 2006 )

New Heineken Premium Light was unveiled Monday, February 27, 2006 in NYC's Times Square with a spectacular demonstration by master Mystifier Criss Angel. To celebrate the arrival of this unique "Luxury Light" beer, Angel surprised the masses by escaping from a bolted crate after it plummeted 40 feet to the ground - and then magically appeared atop a Heineken Premium Light truck! The company commissioned Criss Angel to introduce the new premium brand and invite domestic light beer drinkers to "succumb to smooth" with Heineken Premium Light.

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