Celtics basketball legend Red Auerbach, Oct. 28 Boston Celtics general manager Red Auerbach hugs Bill Russell, left, and John Havlicek, right, the stars of the Celtics 1968 NBA Championship win over the Los Angeles Lakers. Auerbach died near Washington, D.C., on Saturday, Oct. 28, 2006. He was 89. Arnold Jacob "Red" Auerbach, the son of Russian immigrants, was 938-479 primarily coaching the Celtics. He was the winningest coach in NBA history until Lenny Wilkens overtook him in the 1994-95 season. Auerbach coached the Celtics to eight consecutive NBA titles and nine in 10 years. During his lifetime, Auerbach said he never considered himself special and detested those who sought fame. He liked to say he believed in principles and values and having the courage of his convictions to stand for them. Asked about a legacy, he mentioned integrity, loyalty, pride, dedication, tenacity. Oh, yes ... and winning.