A reality television series and other original streaming video content could be Twitter's next step in its mission to brand itself a media business and not just a social network.
A report on AdWeek shows that Twitter officials have been "actively pitching a select group of advertisers on a video series that would live on Twitter and enable users to participate in real time in some fashion."
While Twitter officials have not commented about the possibility of a reality TV series, the report shows that one of the producers behind MTV'sThe Hills is in talks with the microblogging site.
The recent partnership struck between Twitter and NBCUniversal to cover the 2012 Olympics with live coverage and videos from athletes shows the San Francisco-based company is eager about venturing into the media market.
It's already a hub for news.
A recent report from the Pew Research Center's Project for Excellence in Journalism shows that 39 percent of Twitter users in January consumed news on Twitter that they didn't read on other websites, newspapers, or magazines.
Research firm eMarketer shows that more than 11 million Twitter users and more than 48 million Facebook users consume their news on those social network services.Copyright © 2014, The Baltimore Sun