Deniese Esters can't pass Goff's ice cream stand on Orange Blossom Trail without stopping for a cone.
A medium, vanilla cone dipped in chocolate to be exact.
"Every time I drive by," said Esters, who lives in Apopka. " Oh my God, Goff's ice cream, I got to get ice cream."
For more than 65 years, Goff's has been serving ice cream to neighborhood residents, Orlando politicians and a few NBA players from its small, stucco building between Church and South Streets.
"It's the best ice cream," Esters said. "I don't know what they do. They make it with love or something."
If you can't see the video on mobile, click "Goff's Ice Cream: An Orlando tradition".
Officially named Goff's Drive In, the walk-up, family-owned stand with a retro-looking sign opened in June 1948 when Ed Goff began selling ice cream. After years of operating the business, Goff sold the stand to Bill Truesdell in 1972. Today the shop, which is one of the oldest businesses in Orlando, is run by Truesdell's grandson Todd Peacock.
Most days the stand attracts a range of locals with Sundays being the busiest when church-goers line-up for a treat. A few celebrities, including Chelsea Clinton, Shaquille O'Neal and Orlando Mayor Buddy Dyer, have stopped in for a snack as well, Peacock said
The menu is limited to cones, shakes and sundaes, but there's a variety of toppings to choose. Banana splits are Goff's most popular item, Peacock said. "We sell tons of those a day," Peacock said. "The weekends are even worse."
And while time has changed the neighborhood around ice cream stand, little has changed at Goff's, Peacock said.
"People don't like change," he said. "We do the same thing…We have the same ice cream we had in '48…Nothing's changed in here except the employees."
An earlier verison of this blog had Bill Truesdell's name misspelled. It has been corrected.