Survey: Super Bowl XLVI brought in more than $100M to Indy

Indianapolis

The direct economic impact of Super Bowl XLVI on Indianapolis is approximately $150 million, according to an independent economic survey just completed.

The survey took into account the average amount of money that comes into downtown during a typical 10-day stretch in February and subtracted that from the amount of money that came in during the 10 days leading up to and including Super Bowl Sunday. That way the number is the best, albeit a conservative, estimate of money directly from the Super Bowl, explained Chairman of the Super Bowl Host Committee Mark Miles.

The report also shows 116,000 people traveled from at least 50 miles away to Indianapolis for the Super Bowl festivities.

Mayor Greg Ballard is expected to make an announcement regarding Indianapolis putting in a second Super Bowl bid as the Super Bowl Host Committee goes over the economic report at 10:30 a.m. Wednesday at Lucas Oil Stadium.

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