Shelbyville Central Schools has banned students from wearing the controversial "I Heart Boobies" bracelet, which promotes breast cancer awareness.

In a statement, Superintendent David Adams says, "It was brought to my attention during Corporation Discussion that students are wearing shirts and wrist bands that say 'I love Boobies.' It is a clever advertising campaign by those fund raising for breast cancer awareness.  However, these shirts and wrist bands are not appropriate for school.  Please make sure students are not wearing these items for school."

The rubber wrist bands are designed by Keep A Breast Foundation which maintains the bracelets should be used as a teaching mechanism to educate students about breast cancer and promote breast cancer awareness.

In a phone interview, Keep A Breast Foundation's Marketing Manager Kimmy McAtee said, "Breast cancer rates for young people are alarming.  This year alone someone was diagnosed at age four.  Last year it was the earliest at age ten and these people need to know how to prevent and lower their risk for cancer."

Shelbyville High School freshman Matt Wethington owns an "I Heart Boobies" bracelet and said he wears it, "because it's awesome and it's for breast cancer."

Wethington's mother says she disagrees with the school district's decision to ban the bracelets.

"It would support a good cause like breast cancer, I mean why not influence.  Focus on that, on the meaning of the breast cancer, not on what it says.  I mean it's natural," said Paola Aranda.

Millions of "I Heart Boobies" bracelets have been sold around the world.

The organization's website says, "The Keep A Breast Foundation is a 501 (c) (3) non-profit organization. Our mission is to help eradicate breast cancer by exposing young people to methods of prevention, early detection and support. Through art events, educational programs and fund-raising efforts, we seek to increase breast cancer awareness among young people so they are better equipped to make choices and develop habits that will benefit their long-term health and well-being."