Mayor Ballard announces city will bid for 2018 Super Bowl


Fresh off the success of what the NFL and national media are referring to as one of the greatest Super Bowls ever, the city of Indianapolis has put itself back in the running for Super Bowl LII.

"I'm pleased to announce that the city of Indianapolis intends to submit a bid for Super Bowl 52 in 2018," Mayor Greg Ballard told reporters, Gov. Mitch Daniels and Super Bowl Host Committee members during a news conference at Lucas Oil Stadium. "We expect to submit that bid in early 2014 with the decision likely to be in May of that year."

Colts owner Jim Irsay said the city will face stiff competition from other teams and cities who feel they are due for a game.

"Obviously the 49ers, the Vikings, which are new stadiums coming up as well as possibly L.A.," said Irsay who serves on the NFL owners Super Bowl committee. "When you have somebody like Arizona which beat out Tampa….you know Tampa will be back in there with a slight advantage….Obviously Houston, they hosted one. I think there's a little frustration with (Texans owner) Bob McNair. They didn't get a second one there."

Not only was Super Bowl XLVI an unqualified success for the NFL and its fans, the city made money too.

"$384 million in total economic spending for Super Bowl 46," said Ballard. "89 percent of those dollars came from outside of Indianapolis. 84 percent of those dollars stayed inside of Indianapolis. Those are the kind of numbers I like."

Host Committee Chairman Mark Miles said the net economic impact to the city was an additional $151 million in new and unique spending that would not have occurred without the Super Bowl and the equivalency of 5600 full-time jobs.

"We did five times more business as a host committee than previous host cities in the last five years of Super Bowls," said Allison Mellangton, president of the Host Committee. "The number of businesses that did business with the host committee was twice as many as host cities have seen in the last five years."

Organizers said they're confident that 8,000 volunteers and 76 corporate sponsors will step up again to support the next Super Bowl bid.

Conrad Piccirillo, owner of Innovative which designed the Super Bowl host committee's website, said the city can count on him again.

"Absolutely. I think not only is the community committed, I think not only all the businesses in the central core of downtown,” said Piccirillo. “I think people realize there are going to be great opportunities for hotels and amenities."

Piccirillo estimates Innovative donated $500,000 in talent, time and infrastructure to the Super Bowl XLVI effort and its paid off.

"The first phone call we received was from the Grey Cup from Canada wanting us to build their website and the one that we're actually in the middle of building right now is the GP of America Formula One which is coming to the Port Imperial, New Jersey-New York area and we're the middle of building that website for them."

Approximately 1,105,000 people visited Super Bowl Village along Georgia Street during the 10 days of the Super Celebration. More than 10,000 people rode the zipline above Capitol Avenue. A record 265,039 fans attended the NFL Experience at the convention center.

Restaurateurs made out, too.

Steak n' Shake reported selling 31,237 beef patties. St. Elmo diners swallowed two tons of shrimp. Scotty's Brewhouse served 65,700 chicken wings and Harry & Izzy's mixed 1,000 Bloody Marys.

Perhaps the most important statistic to emerge from Super Bowl XLVI: zero inches of snow fell on Indianapolis.

How does the city intend to surpass itself for Super Bowl LII?

"How about two Ziplines?" Chairman Miles asked. "The governor wants to be the first off the bungee jump."