It looks like the zip line that wowed Super Bowl fans in downtown Indianapolis won't be making its Indy 500 debut this year.
Indianapolis Motor Speedway spokesman Doug Boles said the organization has a few more things to figure out, but the zip line could be ready to go next year. IMS officials hope additions and expansions to this years race events will draw fans in anyway.
Boles said more attention will be given to The Snake Pit this year. The popular Turn three party spot will be bigger and take on more of a night club atmosphere. IMS is even adding a major concert to the space. It's all part of a plan to re-engage their younger fan base.
"And that's really what we're trying to do is get the kind of artist, the kind of band involved there that's going to appeal to somebody in that 20 to 30-year-old demographic," said Boles.
Returning this year is a chance for fans to meet past 500 drivers and champions. Racing legend Roger Penske will receive special honors and be on hand for autographs and a Q&A session with fans the day before the race.
" There's history here, and that's what has made Indy all this time," said fan Brian Ray.
Last year's 500 winner, Dan Wheldon, who died last October while racing in Las Vegas, will be honored throughout the month and on race day as well. Boles said you should expect tributes to be upbeat.
"Less like a memorial service, but more like let's celebrate what this place meant to Dan Wheldon and what Dan Wheldon meant to the Indianapolis Motor Speedway."
"Yeah, I think it will be fun. You know everybody should stand up and just applaud him," said fan Kelly Hartman.
After the success of last year's 100th anniversary of the Indy 500, IMS offcials hope their slate of new and expanded events will keep attendance climbing.