The toughest opponent now will be the weather but, up to Friday, Worcester says, session to session, the Pilot Pen is up slightly in attendance over last year and walk-up tickets sales have increased by 23 percent. "I think the reason so many people are walking up to the box office and buying tickets at the last minute is because tickets are super affordable and, in this economy, everyone is looking for affordable alternatives for entertainment," Worcester said.
From the merchandise tent in the fan zone area, John Knudson from Team Retail Solutions says so far sales have been strong. "You know what I find with an event like this, it's a commemorative event." He added, "people want to take something away with them, they want to commemorate the experience so we haven't seen a slowdown, its been good."
A weekend washout will trip up net results but, thinking more materialistically than meteorologically, Knudson remains optimistic. "Lets let the rain go away, lets let it stay a little chilly, we'll sell some sweatshirts and jackets and I think we're on the right track!"