Police say subway riders need to protect more than their iPhones, thieves are targeting a new electronic item, expensive headphones. Specifically, Beats by Dr. Dre, which are coveted for their ability to block out all surrounding noise.

On Friday, May 4th police said one man found out the hard way that his headphones were a hot item.

While waiting for the 4 train in the Bronx at Burnside Avenue, police said a suspect attacked the victim and tried to steal his headphones. At first attempt, the suspect failed and fell onto the tracks. Then, the attacker hauled himself back onto the platform, shattered a glass bottle over the victim's head and ran off, leaving his victim bleeding profusely.

The suspect fled northbound on the no. 4 train. The victim was treated for non life threatening injuries.

The suspect is described as 25-year old, 5 foot 8 and 210 to 240 pounds. Last seen wearing a navy blue polo shirt, blue denim jeans and blue Nike sneakers with white lacing.