NEW YORK (PIX11)—It's one thing when dentists have to stare into the mouths of their patients. It's another when straphangers have a similar up close and personal experience.
Many subway riders walking to and from their trains in the Columbus Circle subway station stop in their tracks when they see a series of giant photos of mouths--some of them wide open, others with tongues hanging out, others revealing just a simple smile. A catchy phrase like "It can break the ice" appears at the bottom of each picture. The big and bold images splashed across the walls of a tunnel have the feel of an art gallery until you see a reference to Crest and Oral-B. But the graphic "Life Opens Up" ad campaign seems to be grossing some people out.
"Some of them are a little off putting," said John Hatch who walks past the ads daily on his way to work. "You can see every hair on this guy's face and I don't need to get this close to this individual. You can see right into the pores of the faces."
"I couldn't help but notice them," said another man referring to the ads. "They're pretty devastating."
Since first introducing fluoride toothpaste 54 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States.
But some at the Columbus Circle station told PIX 11 News the new ads do nothing to help Crest sell its product.