Southside Virginia has a new regional marketing partnership to promote economic development.
Lieutenant Governor Bill Bolling made the announcement in Danville today.
The Southern Virginia Regional Alliance includes the cities of Danville and Martinsville and the counties of Halifax, Henry, Patrick and Pittsylvania.
The SVRA will develop a unified marketing campaign, promote the region and try to identify assets that will promote economic growth.
The group is in the process of selecting an executive director.
It has already secured $600,000 to develop a marketing plan.