Our visual commitment to readers, online users
You may have noticed an improvement at petoskeynews.com recently, courtesy of an investment made in the company's camera equipment. Over time, our cameras -- much like the ones you may use for work or given as a gift to your child -- have slowly degraded in quality whether it be from the wear and tear of day-to-day use, a few drops to the ground or simply by being unusable because replacement parts become more scarce.
Memorial Day celebrations and high school graduation day ceremonies, but plenty of time to practice heading into this week's Fourth of July.
The majority of reporters got Nikon Coolpix cameras, improving our picture, video and audio quality for submission in print and online. A few other staffers got better equipment, such as the sports department that need stronger lenses and quicker speeds to try to keep up with high school kids on the football and soccer fields.
Over the past couple of weeks, hopefully you've seen the better consistency in quality for videos. The microphones are more clear, videos focusing more quickly to moving people or objects and the overall picture quality better.
The leadership did not want to stop there, also seeking to expand on our capability for visual product -- which is why the investment also included a GoPro3 Silver and an aerial camera platform.
The GoPro is tremendous. It's small, lightweight and very versatile.
Among the recreational sports set, this small camera has been placed on the front of surfboards, attached to the handlebars of bicycles and strapped on the head or chest -- using a lightweight harness -- of X Games athletes to give an added view to what they do in competition. Go to YouTube and type in "GoPro" and try to peel yourself away in less than three minutes.
The aerial camera platform will add another perspective as well, kind of like televised overhead camera shots in football games and NASCAR races. Although neither of those exist in Northern Michigan, an elevated view can certainly add a lot to our coverage -- be it for a holiday parade or observing the recent activities at the Petoskey Pointe location.
That said, we've consulted with area law enforcement officials and even provided a demonstration on use of this item, because privacy and personal security have become an increasingly important issue over the past month. The use of this platform, commonly called a drone, is intended specifically for public events such as concerts in a park and parades as it has a limited range and battery life.
If these words are not enough to explain what the GoPro and aerial platform add to the News-Review, go to www.petoskeynews.com and look under "Local Multimedia." Our photographer, G. Randall Goss, on Tuesday posted an example called "Video: Aerial Petoskey" while reporter Aebra Coe pulled on the GoPro for bicycle ride (then a quick dip in Lake Michigan) last week under the title "Video: GoPro on a Mountain Bike."
Both of these were done to illustrate what our new equipment brings to the table, especially in terms of print and online coverage for the Petoskey News-Review.
Zac Britton is the digital editor at the Petoskey News-Review. He welcomes your suggestions for the New-Review's online platforms, his weekly columns and can be reached at (231) 439-9398 or email@example.com.