There have been times in years past when I have thought – and even said out loud – that I might someday want to run for office. You know, just toying with the idea. Maybe I never will.
Rove, whom George W. Bush once called his "architect" but who didn't build much of lasting value during the 2012 campaign, has created a new effort, the Conservative Victory Project. Its purpose is to support "electable" candidates in GOP primaries.
I've got no problem with the idea as long as "electable" is defined loosely. If it means, "Someone who won't make stupid comments about rape," then I can back it.
But if it's just going to waste a bunch of conservative donors' money, as Rove's super PAC, American Crossroads, did in 2012, then count me out.
American Crossroads and its sister group, Crossroads Grassroots Policy Strategies, spent more than $176 million last year, according to the Center for Responsive Politics, almost all of it to defeat Democrats and much of it to defeat President Obama. We all know how that turned out. Most of the Senate candidates the groups supported also lost. Even Donald Trump made fun of Rove for wasting all that money.
Rove's dismal performance culminated on Election Night, when he got into an on-air argument with Fox News' own polling experts after they said Ohio would put President Obama over the top. After placing his bets on so many of the wrong candidates, he just couldn't accept that the other side simply had the winning hand.
Now that the 2014 election cycle has started – yes, unfortunately, it really has started – one of American Crossroads' first acts was to release a negative ad against the actress, Ashley Judd.
Judd is not a candidate. She merely has talked about possibly running for Kentucky's U.S. Senate seat against the incumbent, Senate Minority Leader Mitch McConnell, in 2014.
Even if she were to run, as the ad points out, there is plenty in her record that would make her unelectable in Kentucky. Moreover, she's currently going through a divorce, so she might have other things on her mind. But that did not stop American Crossroads from wasting donors' contributions on the ad.
This isn't just an opinion column. It's personal. In my full-time job, I'm a national fundraiser for Republican Party candidates, and I'm tired of Rove and his gang siphoning so many funds from our donor base and then using them so ineffectively. Rove's groups have no grassroots base of support with which to counteract the Democrats' powerful ground game. Instead, their activities are limited to collecting hundreds of millions of dollars to carpet-bomb the airwaves with losing ads for losing candidates.
Far more effective is the Club for Growth, a group with which I have worked. It supports a far higher percentage of winning candidates while also mobilizing members of its donor base to act on their own. Because it stands for something more important than electability, it also has a huge impact on the candidates who run as Republicans in the first place. Thanks to the Club for Growth, if you are a Republican, you had best stand for less government and lower taxes, or you won't get out of the party primary.
I'm a Republican because it's the major party that most believes in capitalism. The great thing about the free market is that only what sells survives.
What Karl Rove has been selling, people aren't buying. Time to clear it off the shelves.
Fox News commentator Noelle Nikpour is completing her first book, "Branding of America." Follow her on Twitter at @NoelleNikpour and respond to this column at email@example.com.